Monday, August 28, 2006

Breakthroughs And Breakouts - Shifting The Paradigms!

Time flies, and sometimes it escapes. Nearly two months' time elapsed. The ebb and momentum flow of action and reaction to what's happening and what we're trying to make happen, completing the everyday tasks and raising the excitement levels, making money from five clients and figuring out how to invest the revenues to keep the potential calls and client prospects rolling.

The unexpected always happens when you aren't looking. Can we make excuses for what we didn't see coming but should have? We can but you don't want to hear them. Suffice it to say we haven't matched the cash growth curve I predicted on July 1. Reasons? Read the previous posts and you'll see a lot of them! But I still think we have a chance to make our original dream a reality - even though we're swinging into the dog days of picking up paying clients, because it's always hard to compete with school clothes, Halloween costumes, turkeys and Santa Claus! Still, we can tap into the plans and dreams of those who are looking ahead to 2007 and 2008. There's an election in two months, another one four months after that, and the big one in 2008.

We're at day 59 and about $1,500.00 toward our goal of $1 million net cash by December 31! You can read all the stories of people starting with $500.00 and making $5 million and know that it's possible, but the devil is in the doing. I figured out that we need 1,000 clients averaging $1,500 each for a net of $1 million cash. 100 clients averaging $15,000 each gives us the same number but the carrying costs and expenses are radically different for a $1,500 sale than a $15,000 sale. Can we sell 10,000 of an item at $150 per item? If we could we'd reach the same $1,500,000. The marketing and promotional plans we crafted in July are still on the table now and I know we can execute those plans more efficiently. We're still in the first half; we'll make our adjustments at half-time.