30 Days Into The Project - Five Prospects, Zero Dollars

I can believe this is the 30th day of our project - this month's been full of drama and angst; it's felt more like two months than 30 days.

Haven't made much progress in generating new clients and revenues; three calls from the mailing and two prospects gleaned from some Friday followup calls equals a yield of five client prospects and zero revenue dollars for our project's first thirty days.

We launched our new business project with $100.00, whuich forced us to focus on guerilla grind-it-out marketing techniques like a 100-letter mailing, e-mails and phone calls. My criteria for declaring the initial marketing effort success: acquire one paying client from the initial snail mailing, calls and e-mails;. With five prospects identified and scheduled for appointment, we do have a shot at snaring that first paid client.

Looking back on the first 30 days, how can we improve our marketing efforts?

Make sure the snail mailings go out on time.
Create a larger prospect list.
Call more prospects.
Develop a larger targeted e-mail list.
Design paper and electronic newsletters (*.pdf format) for distribution to the e-mail list.
Acquire more startup capital.

Our total results for July 2006:

Day 30: Startup capital: $100.00
Invested: $94.00
Balance: $6.00
Income: $0.00
Calls from mailing: 3
Prospects recruited from phone calls: 2
Total prospects: 5
Presentation appointments: 5